Bruce Sterling Woodcock is an American computer and video games industry analyst, best known for his work on subscription tracking of massively multiplayer online games via his website MMOGCHART.COM. Woodcock was born in the small farming community of Sullivan, Missouri on June 20, 1970, the youngest of three children to Myron and Mary Woodcock. He graduated from Sullivan Senior High School in 1988, and then went on to Purdue University, studying physics, philosophy, and computer science. In 1989, he became involved in internet gaming on early MUDs, and in 1990, was briefly running two of the largest TinyMUDs of the time, TinyMUD Classic and Islandia. His original online handle was Sir Bruce Sterling, which was later shortened to Sir Bruce when he began posting on message boards. Leaving college early, he moved to Colorado Springs, Colorado in 1991, where he began a career in information technology. In 1993, he moved to San Jose, California, where he subsequently worked as a system administrator at early ISP Netcom (USA), and then Network Appliance, eventually leaving in 1997 with $250,000 in stock options. He started to maintain a presence on the Yahoo! financial message boards as he closely tracked the performance of Network Appliance, helped the company’s fortunes, and built his own portfolio to $3 million. With the advent of the MMOGs, Chron X and Ultima Online in 1997, Woodcock became a player and beta-tester for this genre of game. He invested in and joined the Board of Directors for Playnet and their game World War II Online, and in August 2002, began his research, reporting, and tracking of MMOG subscription numbers, which has become a standard of reference both inside and outside the MMOG industry. In November 2004 his work was moved to its own dedicated website, MMOGCHART.COM. The site has not been updated since May 2008.